Staying on top of what is being said about your company online is now a necessity requiring some monitoring and proactive measures. A great way to get started is to Google the name of your business to see what is out there on page one. What you’ll see is pretty much what others are going to see when they type in the name of your business. This may occur for a variety of reasons including trying to find your location, checking for reviews, or to visit your website. All of these activities indicate interest and would generally be considered a good thing.
It falls into the same category as #2 above. Even if different accounts are used Google still sees that they are coming from the same location and it looks like spam. It’s almost like someone is sitting at home writing reviews for this particular company. It just raises a red flag from Google.
If all those crazy, wacky photos are sure to be hidden in some spot or corner inaccessible to mankind, then that is fine. Or the videos that you took, if they are to be stored in some medium accessible only to a few, then there is really no reason to worry. If so, why do we still need to have online What Is Online Reputation Management Exactly??
This new buying process is critical to understand. If you do understand how it works, you can take advantage of it and definitely increase your sales. Definitely.
It is critical that you embrace the fact that your online presence is critical to your offline success. They are two parts of the same strategy. Two sides of the same coin. They are not separate. They should be seen as complimenting one another, they both pull and push, and should be looked at as similar to the DNA helix. It took ages until Crick and Watson cracked the secret of the double helix. It’s the same with aligning Online Reputation Management and offline approaches. They are invariably separate and do very little, if anything at all, for each other. However, if you begin to see them as similar to the DNA helix, then you will quickly begin to understand the alignment, phasing and weighting of each action so that they are pushing and pulling simultaneously.
This doesn’t mean you have to share your deep-dark secrets in the break room or invite your boss over for Sunday dinner, but a little Monday morning small talk won’t kill you. This can feel painful if you’re incredibly private or introverted, but recognize that most of us want to work with people we know, like and trust. If you want to be seen as a valuable contributor and not just a cog in the wheel, consider letting your guard down just a little bit.
The reason you’re checking now is to make sure that when someone is doing a casual search they don’t come across content that damages your company’s reputation. These negative entries carry a lot of weight with searchers, especially if they are new to your business.
But for your business to establish good identity among the audience, you should master the online reputation management with the help of the SEO specialists.