We love to see good reviews about our website or our business, but when we encounter something negative or opprobrious we can’t stand the sight of such things. With the rise of websites that enable consumers to post reviews, business owners sometimes find themselves in a tight spot. The business review sites enable people to post frank reviews about the businesses they have dealt with. Quite often people use this kind of platform to honestly review the business but sometimes either a frustrated customer or a wicked competitor use this platform to defame the business.
Xing – Another allstar social network, only this one is from those crazy Germans. Quality outbound links, good network base, pages for company and individuals, and sittin’ on a PR8. Not much to say, this is pretty vanilla. It ranks well, it helps your other sites rank, and it is a great social pillar to add to your online empire.
It’s all about your reputation. It doesn’t matter if you have aggressive marketing campaign; you’ll still not get the number of signs up you dream of if you’ve got bad reputation online. If people are telling not-so nice things about you on forums and blogs, people will be discouraged to do business with you. So, learn about Online Reputation Management Firm. There are firms that can help you do the job. You can do your part by being friendly and accommodating to both your prospects and paying customers. Committing yourself to making your customers extremely happy would also help.
Let me take a moment to stress that content is not the only key to appearing high up in search engine rankings. You also have to have a stout search engine optimization (SEO) strategy, utilize some form of social media and constantly monitor what you’re doing. But content helps. A lot. And regular, relevant, custom content helps push down those negative comments, rants and rankings that will keep you up at night.
Left unattended, the wild wild web and “search” is a relatively uncontrollable aspect of your Online Reputation Management, unless of course you make and attempt to control it.
You can take matters into your own hands, by creating your own content that may easily outrank whatever is currently on page 1 of Google. Setup a facebook page, a twitter account, a LinkedIn profile – making sure to mention your name and/or business name in each profile. Get active on 3 sources and you should see those begin to move up when you search for your name or business name in Google.
Create a policy for social interaction. Lay out rules for social engagement so that your ORM is more easily controlled. Be specific on what types of messages you and your employees can convey when representing your company.
No amount of PR can promote the right message if you don’t have the right interior motives. It takes time to become that sharp, so you might as well start now: in business, you are only as good as your relationships – with God, Yourself and others.