Most photographers today are interested in selling photos online. However, like so many other areas, there’s so much hype – and it sounds so good! Having an online presence and selling photos online successfully is simple (not easy – simple) and basic. I’ve bought, memorized and used most of the packages that promise to teach me all of the tips and “secrets that the pros didn’t want me to know.” Save your money. Do your research. Take your time.
Look photographers online for feed backs. With the convenience of web 2.0 marketing, people are leaving reviews and feed backs from personal experiences. Therefore, it is worth-while checking up on the business via the world wide web.
If you post photos online then you’re not there during the sales process and the client will simply default to an 8×10 because they think that’s a ‘big’ photo. It’s only when they come to your home or studio and see stunning wall portraits and their own family photos projected in front of them that they see the real value in family photography. A nice photo at 8×10 looks ‘nice’, but at 30×40 the same photo looks like a work of art.
Negotiate for your softcopy. Head Shot photographers Washington DC like to withhold your softcopy so they can charge you every time you want to reprint your photos. Rely on your bargaining power and charm to strike this deal which can save you a lot.
I didn’t say to deactivate your Facebook account. What I would like you to do is create a Facebook Page. The main advantage of a Facebook Page or a Fan Page over your regular Facebook account is that it doesn’t have the 5,000 friend limit. What it means is that it provides you better value in terms of advertising when you post anything about your photography business especially when you upload a photo online.
You website has galleries, a contact page and perhaps some other important content. Now let’s get your potential customers interested in what you have to say on a daily basis by building a blog.Search out blogs that have content that is of “value” to your audience. Get a feel for good writing and bad. Try to replicate the good stuff by posting valuable information daily, or at least on a regular basis.
These are not all the information that you need if you are looking for a professional photographer to hire. There are a lot more valuable information elsewhere. Go online and search for a photographer near you to learn more about them and to help you decide on the right person to hire.