In the current economy, many of us are cutting back – but when buying a diamond ring, you have the opportunity to get exceptional value without sacrificing quality. The key is to know what you’re looking for when you enter a jewelry store.
Cut is the most important factor because the brilliance of a diamond depends heavily on its cut. The cut is a reference to how reflective a diamond is. In other words: the better the cut, the better the shine. The perfect cut creates a truly brilliant diamond. A less-than-perfect cut doesn’t allow the diamond to reflect light to its optimum potential. When you’re looking for a great jewelry store in Houston, choose one that lets you view a loose diamond under a microscope to educate you on comparing diamond price.
Before you walk out the door with your prized possession, get a diamond certificate or grading report done by a professional gemologist. This is a complete evaluation of your stone listing all of it characteristics, so if you ever want to sell it or trade up, you have proof of the quality of your diamond.
It always comes down to the diamond. If you’re Mr. Right, then now you must enter the uncharted waters of diamond buying. And unless you come from money, have money or know someone who will give you the money then you would do well to heed my advice, my novice neophyte.
Diamond color is a good example of this. The price of diamonds is based on a number of criteria and one of the most important of these is color. The industry standard for this is the diamond color scale use by the Gemological Institute of America. This grades diamond color from D to Z.
Retail jewelry stores generally make a 50% markup on their diamonds. There are plenty of reputable diamond dealers on the internet that make between 7% to 15% markup on the same diamond ring.
So don’t listen to the professionals who tell you never to buy a diamond below J on the GIA diamond color scale. In fact, as a general rule, these faintly yellow stones are actually more flattering to dark skin than the purer white diamonds. They also have a warmth which can be very appealing. When this is coupled with all the fire and brilliance of a white diamond, it’s hardly surprising that quite a few people actually prefer them. These yellowish diamonds are not popular in the market, simply because they don’t have the value of rarity, but you should never let this put you off a stone you find attractive. Not only will you have bought something that will give you pleasure for years to come, but you’ll also have made a very good buy.