It’s Chris Rockett here, your friendly neighborhood tactics pimp! Today I want to talk to you about what’s going on behind the scenes for my music promotion projects.
Keep your blog healthy. This means doing all the boring maintenance work that needs to be done, as well as updating parts of your design from time to time. This prevents boredom for your readers and will keep them coming back for return visits to your blog.
Flip the way you are doing things around. Market and promote 75% of the time. Build your list, promote your offers, write buy guest blog posts or trade posts with colleagues in the same or similar niche, write emails, connect with your community, do things that drive traffic back to your site.
My services include a ten-stop blog tour with reviews, guest posts and interviews, pages on both Chick Lit Plus and CLP Blog Tours, initial email pitch to bloggers, calendar of tour dates, all correspondence with bloggers (making sure they received book, getting information on guest posts and interviews, etc) and generating buzz before and during the tour. I provide links on CLP Blog Tours to all the blogs that have posted for the tour, and do my part in spreading the word via my blog and social media outlets. I also offer an optional TwitParty for all authors at no extra charge.
Write a unique article of 500 words that provides several tips for your readers. Assign one paragraph for each tip. Add your author resource box at the end of your article. It should include a call to action and a link to your website.
Your professional memberships: When you join a business group, find out if they offer a directory of members. Another way to get a link from a professional group is to publish articles for your fellow members in the group’s public newsletters or blogs.
Mail each blogger a copy of your book. Obviously you need to do this so they can read it BEFORE the book tour launches. And, no, don’t ask them buy it! Mail them a free copy!
While you might have some interesting content, other people will offer unique viewpoints as well. Find other bloggers to write some guest blog posts to your blog. If you can’t do this, you can always do an interview with someone and put that on your site.