In the world of business development and branding, going digital is all the buzz. So simply what is digital marketing and how can we use it to grow our companies?
Digital Marketing Defined
Digital marketing is the marketing and promotion of services and their brands through digital media channels. Digital media, at the moment, includes websites, social networks, radio, tv, mobile and even forms of generally non-digital media such as signboards and transit signs. Basically any marketing media that is delivered electronically is considered digital marketing.
This leaves just various kinds of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all beginning to connect to their digital equivalents. With products like URL landing pages, QR codes, web banner advertising, online directories and text codes, standard advertising and marketing generally has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing firms, business owners and consumers alike. The ever-increasing need to reveal quantifiable outcomes makes going digital a dream for the digital marketing company. Most digital media, consisting of sites, social media and mobile marketing is a lot easier to track than traditional marketing media such as print advertising.
For business owners, numerous types of digital marketing are extremely low cost. Having a web presence, engaging clients in conversations through social networks and e-mail marketing are low cost alternatives to print advertising and direct-mail advertising. These digital channels are offered to companies of any size, and assist to even the playing field for start-ups, small companies and independent specialists looking for new service.
For consumers, the fast lane of life makes digital advertising a must. When customers require products and services, gone are the days of thumbing through a phonebook to find them. Now, we take out our mobile devices or head to our computers for answers – and we discover them quick.
Utilizing Digital Media to Construct Your Company and Brand
No matter what size your service is – big or little to medium sized business/ business (SMB or SME) – you can successfully market your business through inexpensive digital channels. The structure of your marketing efforts will be your site. Invest carefully in your website, and make certain that it does the following:
Effectively represents your company and brand name (look, messaging).
Effectively speaks with your target market.
Can be discovered by searchers on top search engines.
Is current and easily navigable.
Offers multiple channels for client communication.
Connects to other marketing efforts.
It is advised that you work with an expert website design company that is experienced in web development and seo. Because your site is the foundation to and from which all other digital channels will lead, it must be thought about among your leading business investments.
Once you have your site complete, the next steps would be to launch routine month-to-month or bi-monthly e-mail projects, and connect with consumers via social networks. If you are really on a small spending plan, these are efforts that can be done in-house (by someone with the appropriate understanding) or for a low cost by an outdoors digital marketing company. Make sure that all of your efforts lead customers back to your website where they can fully engage with your organisation, services and products, and choose the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click marketing. Many businesses today rely heavily on being discovered online to get new customers. A typical misconception among entrepreneur is that merely having a website implies that customers will find it. Not so. Your site should be constructed with specific key words and phrases, meta information, page material and linking techniques that will assist it reach leading search rankings.
Because lots of keywords and phrases have stiff competitors for leading search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting developed with pay-per-click ad campaign can be a little daunting, but with a little time, effort and direction, that too can be achieved in-house, or for an affordable expense through an outside digital marketing firm.
Beyond email, social networks marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, television, electronic signboards and far more are offered as marketing outlets. Whatever digital efforts you select, they must all connect and connect into your foundation – your business site. Learn more about behavioral advertising here.